Episodes made possible by Signs and Mirrors
Opening Soon
#1 Brick and Mortar Entrepreneur Podcast

Opening Soon Podcast

Opening Soon is the podcast where we go behind the scenes with founders of brick-and-mortar businesses - from pilates studios to coffee shops, boutiques, medspas, and more. Hosted by Alan Li, co-founder of FotoLab Studio and Signs and Mirrors.

Opening Soon

Recent Episodes

How Franco Noriega Built 15-sq-ft Fellini Coffee Into One of NYC’s Most Viral Brands
June 3, 2026

How Franco Noriega Built 15-sq-ft Fellini Coffee Into One of NYC’s Most Viral Brands

Franco Noriega is the founder of Fellini Coffee, one of New York City’s most popular coffee brands, with more than six locations opened in under three years. Before launching Fellini, Franco had an unconventional career path ...
Building a $10M Brewery starting in high school: The 30 Year Journey of Ska Brewing
May 20, 2026

Building a $10M Brewery starting in high school: The 30 Year Journey of Ska Brewing

Dave Thibodeau is the founder of Ska Brewing, one of the early pioneers of the American craft beer movement. He started brewing beer in high school after discovering his dad’s old homebrewing logbook, which eventually led to...
Building a $1 million Social Club with Draymond Washington (Three Cities Social Club)
May 6, 2026

Building a $1 million Social Club with Draymond Washington (Three Cities Social Club)

Draymond Washington is the founder of Three Cities Social Club, a Chicago-based membership club designed to help adults make real friends and build a meaningful community. Before launching the business, Draymond played profes...
Building Ziggy’s Roman Cafe: A Family-Friendly Restaurant Born From Parenting Reality
April 1, 2026

Building Ziggy’s Roman Cafe: A Family-Friendly Restaurant Born From Parenting Reality

Helen Zhang is the co-founder of Ziggy’s Roman Cafe, a new restaurant in Dumbo, Brooklyn designed to solve a problem many parents have. How do you go out to eat with kids and still enjoy a great meal? Before opening Ziggy’s,...
From Garage Pop-Up to $16M Grocery Store: The Riverwards Produce Story with Vincent Finazzo
March 4, 2026

From Garage Pop-Up to $16M Grocery Store: The Riverwards Produce Story with Vincent Finazzo

Vincent Finazzo is the founder of Riverwards Produce, a neighborhood grocery market in Philadelphia that started in a 20x20 garage and has grown into a multi-location business doing nearly $16 million in annual sales. Vincent...
From Chobani to Pop-Up Grocer: How Emily Schildt Built a New Kind of Grocery Store
Feb. 5, 2026

From Chobani to Pop-Up Grocer: How Emily Schildt Built a New Kind of Grocery Store

Emily Schildt is the founder of Pop-Up Grocer, a grocery store designed to help emerging, better-for-you brands reach customers. What started as a 10-day experiment in New York City has grown into a permanent store in Greenwi...